In 1962, fresh into chapter 11 school, phil knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from japan. Selling the shoes from the boot of his Plymouth, knight grossed $8000 in his first year. Today, nike’s annual sales top $30 billion. In an age of start-ups, nike is the ne plus ultra of all start-ups, and the swoosh has turn into a revolutionary, globe-spanning icon, one of the crucial ubiquitous and recognisable symbols on the planet today. But knight, the man at the back of the swoosh, has at all times remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he determined to start his own business. He details the many risks and daunting setbacks that stood between him and his dream – together with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book could also be studded with lessons – about building something from scratch, overcoming adversity, and in the end leaving your mark on the world.
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